LIVINGSTON, N.H. — Apex Legends is back, and it’s a new era for the beloved sports franchise.
The franchise, which is the most profitable in sports and the second-largest in the United States, announced Friday that it has re-launched with a new identity and brand.
Its most recent season featured a record 10-year record-setting NBA championship, including the most consecutive regular-season games and home playoff wins in franchise history.
The franchise has become a global success, and in recent years has sold more than 10 million tickets, making it one of the most-watched sports events in the U.S. Avenue owners are expected to reap huge financial benefits, including a 10 percent royalty for each sold ticket.
The iconic sports franchise is still active on social media, but its official Twitter account has been taken down.
“As we head into this new era, we wanted to do everything we could to ensure that we were proud of what we had accomplished,” CEO David Karr said in a statement.
“We have made a tremendous commitment to our fans and the sport in general and we’re excited to continue to support them and our brands with more content.”
In addition to the NBA, the franchise has produced an array of other sports content for Fox Sports and ESPN, including college football, soccer, basketball and NASCAR.
The sports franchise has also developed a brand of branded food products that are sold at sports bars and restaurants around the world.